.Mac users mock Apple slogan during outage | CNET News.com

Over the past four days, .Mac users have struggled to get its Web site publishing features, iWeb, and related file-share capabilities, iDisk, to work. Users have complained not only about the length of the outage, but also what they say is a tardy response from .Mac's technical support team, according to postings on Apple's discussion board.

Aside from the fact that, whenever you take a customer's money, you'd better deliver on your promises, Apple can't afford to botch .Mac.

Communicating, collaborating, and sharing are all things Apple should encourage its customers to do with the stuff they create and capture through the iLife suite, and .Mac could be central to making these activities painless. Companies like Google, Yahoo!, Amazon.com, eBay, and even Microsoft are investing billions in their service infrastructures. Given Apple's ambitions for .Mac, they should be, too (or they should build .Mac on Amazon.com's infrastructure, for example, not bother with the plumbing, and focus on the user experience).