Dell DJ, RIP.As Apple's iPod juggernaut continues to gobble up MP3-player market share, one of its most prominent competitors is scaling down its focus on the space significantly.
Dell confirmed today that it has discontinued its three hard-drive Digital Jukebox (DJ) players that sell for $200 to $300, but will continue selling its $99, flash-based DJ Ditty player.
The 512MB Ditty, which holds up to 220 songs, is Dell's competitor to Apple's Shuffle player and the pencil-thin 2GB and 4GB iPod nano that it unveiled late last year.
Dell's retreat came yesterday. Today Apple announced the 1GB iPod nano and repriced their iPod shuffle models. The 512MB iPod Shuffle is now $30 less than the Dell Ditty.
Oops.
